My Rules-Based ETF Portfolios

TURN MARKET CHAOS INTO A PLAN.

I invest my own money using two simple, rules-based ETF strategies. Every trading day at 4:15 PM ET, about 15 minutes after the market closes, subscribers see the exact signal I use. I place my own trades after hours, within minutes of posting it.

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How it works

  • 14-day free trial
  • Easy to cancel
Simulated performance · since 2009

Annualized Return (CAGR)

+37.69%

Total Return: +28,807%

Max Drawdown

31.11%

Sharpe Ratio

1.23

LOGIC MAX: Growth of $1,000

Logic Max Portfolio

Only 3–5 trades a month

  • 5 years from now, you’ll be glad you didn’t wait another day to start!

DON’T JUST HOLD, HAVE A PLAN

EXPLORE THE RULE-BASED PORTFOLIO STRATEGIES

A 20% market drop requires a 25% gain just to break even. Buy-and-hold investors ride every market downturn on autopilot, hoping prices will recover. Let rules-based ETF strategy guide your next move.

Logic Max

My growth portfolio

RiskMedium – High

Simulated · since 2009

Annual return (CAGR)

Logic Max+37.69%
S&P 500+12.82%

Max drawdown · lower is better

Logic Max31.11%
S&P 50033.92%

2026 YTD · Simulated vs my account

Simulated+26.40%

My account+26.00%

I rotateSPXL⇄BOXX / SGOV

View Logic Max

Logic Core

My lower-drawdown portfolio

RiskMedium

Simulated · since 2007

Annual return (CAGR)

Logic Core+15.69%
S&P 500+8.92%

Max drawdown · lower is better

Logic Core18.97%
S&P 50056.78%

2026 YTD · Simulated vs my account

Simulated+5.35%

My account+4.50%

I rotateSSO⇄BOXX / SGOV

View Logic Core

Every trading day at 4:15 PM ET, subscribers see the signal first. I place my own trades within minutes.

Data as of Sep 30, 2026

*All performance figures are simulated (the strategy’s rules applied to historical data, not actual trades) and are before taxes, dividends, commissions and fees; S&P 500 figures are price-only. I have traded these strategies with my own money since January 2026. “My account” shows my actual return, which differs slightly from the simulation because I trade after hours, within minutes of the 4:15 PM ET signal, rather than at the close.

From the blog

Insights & guides

Practical articles on valuation, financial data and rules-based investing, written to be used, not just read.

View all articles

Valuation4 min read

Residual Income Model (RIM) Valuation

Value a company by the income it earns above its cost of equity, and why the model works well when cash flows are hard to forecast.

Courses

Learn at your own pace.

Video courses that walk you through the ideas behind rules-based investing, step by step. Start with the free ones.

Video courseFree
  • Beginner to intermediate
  • 38 lessons
  • 3h 5m

Investment Theory

A free video course on how markets work, risk and return, and building a portfolio.

Start free course (Investment Theory)

On YouTube

Learn the thinking behind the rules.

I explain the ideas behind my portfolios on my YouTube channel: how markets work, how ETFs work, and why rules beat emotions.

Ready to see my next trade?

Start your 14-day free trial and see the same signal I use for my own account, every trading day at 4:15 PM ET.

Easy to cancel. Not investment advice.

Not sure yet?

How it works

October results: live vs simulated